아세안 디지털 경제 전망

ASEAN Digital
Economy Outlook 2026

I N S I G H T R E P O R T
S E P T E M B E R  2 0 2 6

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                                                     ASEAN Digital Economy Outlook 2026   2

Contents


Foreword                                                     4

Executive summary                                              5

Introduction                                                    6

1 The state of ASEAN’s digital economy integration                     7

    1.1 ASEAN’s digital integration snapshot                          8

    1.2 The foundation layer                                      10

    1.3 The transaction layer                                     11

    1.4 The trust layer                                           12

    1.5 The capability layer                                       12

2 Business adoption and digital participation                          13

    2.1 Awareness of key digital issues and tools                      13

    2.2 Adoption of digital tools in business operations                 15

    2.3 Participation in cross-border digital trade                      17

    2.4 Benefits perceived by firms                                 20

    2.5 Awareness and preparedness for the ASEAN DEFA              21

3 Barriers and constraints                                        25

    3.1 Barriers to digital participation                               25

    3.2 MSME gaps and barriers                                  27

    3.3 Challenges faced by